Black Country Radio is born and bred in the heart of the region. Our team are your friends, colleagues and neighbours and we walk the same streets and shop in the same shops.
Our target audience of 30 to 55 year olds is a compelling reason to make us part of your advertising mix. These consumers traditionally have a high disposable income, a discerning attitude and we make it our business to impress them on a day to day basis.
Our listeners are the decision makers in life, but still fun loving and risk taking. We’re in their homes, their workplace, their cars and their heads - and we can get your message out to them. The facts speak for themselves:
Radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market - including the Internet.
89% of adults regularly listen to the radio every week, with 67% of all listening now done via DAB digital radio or an online platform.
60% of listening is done in the home, whilst 24% of people consume radio on the move and 16% in the office.
and 32% of the population own a smart speaker - with 18% of owners listening to radio on it every day.
(Source: RAJAR, Q1 Release, March 2020)
Black Country Radio is a station for the Black Country and, importantly, one made in the Black Country. Everything we do comes from our studios in Brierley Hill.
When you look around the marketplace, you'll find a lot of radio stations are 'networked' - that means they broadcast to a lot of areas of the UK, under the guise of being a local station, but do so from a central base.
By 2020, the three largest commercial brands in the UK will each produce just three hours of radio per day from their studios outside London and Manchester...and we don't reckon that's good enough.
We broadcast on FM (to a potential audience reach of over 310,000 adults across the Black Country) and DAB digital radio across Birmingham. Add to that the audience listening online and you have potential for over 1 million listeners that are ready to be converted to be your customers.
The other big difference with us, is that the revenue we make goes back into the station. From the technical infrastructure to developing our people and online creativity - however, please don't confuse the word 'community' with 'amateur'.
We're certainly not playing at radio - many of our staff have worked across local and national BBC radio and for some of the biggest commercial radio brands in the UK. Others have almost two decades of experience in their field - and they bring that expertise to the floor day in, day out.
By advertising with us, you’re not only promoting your company, you are investing back into the local community, not into a shareholder’s pocket.
One of our core values is to forge and develop ties within our local area.
Black Country Radio is a community station – every year, we promote and give airtime to dozens of charities, helping to raise their profile in the local area. You can align your brand with a station that has an award-winning record of helping hundreds of local community organisations and has produced content that's won awards at an international level.
We want to help small businesses when times are hard rather than just giving another platform exclusively to big brands. If you fit that criteria, we have some great deals for you. It is part of our commitment to local communities.
Find out what we can offer. It's only a question - you're not committing to anything and we're not going to try and sell you 6 years of advertising when you only want 6 months!
Give us a call on 01384 565646 and we’ll be more than happy to have a chat! Alternatively, you can fill in the form below and let us know the basics of what you want to advertise and how you thought you might go about it.
Either way, one of our sales team will get back to you as soon as possible!