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Wit + Grit

James Cary Says: Pitch It Like You’ve Already Seen It

43 minutes | Monday, 30 March 2026

In Episode 31 of Wit + Grit, we are joined by BBC comedy writer James Cary - the man behind episodes of Miranda, Citizen Khan, My Family and Bluestone 42.But this conversation goes well beyond sitcoms.James opens up about the constant rejection that comes with writing, even when you’re “successful”, what working in comedy has taught him about teams, why authenticity matters more than trying to be funny, and how character often counts for more than qualifications.There’s also brilliant insight on leadership, AI, creativity, criticism, resilience, and why young people need to get better at looking people in the eye.Funny, thoughtful and surprisingly practical, this is a conversation about writing, work, identity and the grit it takes to keep showing up.Key takeawaysRejection never really stops.Failure is not just possible - it’s essential.You want to find out what doesn’t work early, not when it’s too late.Be interested in the thing, not yourself.Your limitations can become your strengths.Humour is high risk, but authenticity isn’t.Teams work best when people care about different things.Different motivations can be a strength, not a weakness.AI is a tool, not a brain.Character matters more than credentials.KeywordsJames Cary, BBC comedy writer, Miranda writer, Citizen Khan writer, My Family, Bluestone 42, sitcom writing, rejection, resilience, humour, leadership, teams, authenticity, AI and creativity, storytelling, critical thinking, character, human skills, communication, writing career, comedy writer podcast, Wit and Grit podcastChapters00:00 Introduction to James Carey00:48 The Journey into Comedy Writing02:16 Pathways into Comedy and Early Experiences04:36 The Role of Management Consultants in Comedy07:10 The Intersection of Theology and Comedy10:03 The Stand-Up Theologian10:35 Writing and Team Dynamics in Comedy13:10 Problem Solving on Set15:57 Navigating Egos in the Creative Process19:59 The Importance of Writing in Today's World21:21 The Impact of Literature on Young Minds22:48 The Challenges of Writing and Education25:15 Embracing Failure in Creative Pursuits28:20 The Role of Humor in Leadership32:57 Navigating AI in Creative Processes35:58 Overcoming Imposter Syndrome38:47 Character Over Qualifications in Success

James Cary Says: Pitch It Like You’ve Already Seen It
Wit + Grit

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