Merry Hill has added to its growing number of family stores, after welcoming major toy retailer Toytown to the shopping centre.

Located on the lower mall next to Primark, Toytown stocks a full range of toys, games and entertainment products.

The new superstore also boasts a dedicated Babyworld nursery department selling a range of baby items, including car seats, nursery furniture and prams. Alan Simpson, Owner and Managing Director of Toytown said:

“We are so excited to be able to share our comprehensive Toytown range and our great value products with visitors at Merry Hill.

“The centre is the perfect location to increase our footprint in the West Midlands and the store at Merry Hill represents our biggest ever store; complete with our Babyworld nursery department.”

Duncan Burns, Marketing Manager at Merry Hill added:

“We are pleased to welcome Toytown to the centre, offering a huge range of toys, baby essentials and games, which we’re sure will be popular with many of our family shoppers.

“In addition to the return of Mothercare inside Boots earlier this year, the arrival of Babyworld as part of Toytown offers parents even more choice.

“We look forward to announcing more of the new brands coming to Merry Hill in the near future.”

More information can be found at merryhillcentre.co.uk.